Home Science & Technology Asus continues search for 'incredible' smartphones, launches​ ​AI-powered ZenFone 5 Series...

Asus continues search for 'incredible' smartphones, launches​ ​AI-powered ZenFone 5 Series in Manila, Opens 100th store Philippine-wide


ZenFone 5
ZenFone 5 (Edd K. Usman)

Taiwanese technology titan AsusTek (Asus) Computer, Inc. continues its search for what it dubs the “incredible” in  smartphones, launching in the Philippines its artificial intelligence (AI)-powered ZenFone 5 Series.
Asus branded the event #Backto5PH as a nostalgic nod to its original ZenFone 5 smartphone it unveiled in January 2014.

     It was named ZenFone 5 mainly of its 5-inch screen display.

Hundreds of Asus fans, dealers, members of the news media, and the blogging community filled up the event venue at One Esplanade, Pasay City, in a rousing welcome for the latest of the company’s smartphone lineup.

Asus CEO Jerry Shen
Asus CEO Jerry Shen unveils their latest generation ZenFone 5 Series during launch in the Philippines. (Edd K. Usman)

No less than Asus CEO Jerry Shen came all the way from Taipei, Taiwan, as he led recently the introduction of ZenFone 5, ZenFone 5Q, and the flagship ZenFone 5Z.
The first two mobile devices are already available for Asus fans to buy in smartphone stores nationwide, while the third will be in the Philippine market sometime in June this year.
In his brief speech, Shen called the Philippines as one of his personal favorite countries.
He thanked Filipinos for their continued support for the brand, not only its smartphones, obviously, but the various products it was already globally known-for, such as motherboards, laptops, among other electronic innovative products for their complete ecosystem.
“We are (sworn) to deliver the incredible in everything we do…(to) make customers happy,” said Shen. “We have achieved so many great innovations in the smartphone industry.”
(A day after the launch, the company opened its 100th store in the country.)
Movie celebrity Gerard Anderson
Movie actor celebrity Gerald Anderson, Asus brand ambassador. (Edd K. Usman)

Meanwhile, to endear Asus more to Filipinos, the company enlisted movie and entertainment celebrity Gerald Anderson, who confided his love for Asus smartphones, as Asus brand ambassador.
Anderson, a native of Mindanao from General Santos City, said he used in his trip in Paris, France, his Asus ZenFone Max M1 which is billed as the “battery king for photographers.”
“I did not have to bring a charger as the Max lasted me more than a whole day,” the popular entertainer said.
Shen voiced his appreciation for Filipinos.
“Thank you very much for your continued support. Our story is not done, this is just the beginning. Today, we have our new champion, the ZenFone 5, our most intelligent smartphone,” the Asus CEO said.
Shen said the ZenFone 5 uses AI and data analytics to provide users…with an intelligent camera, our most recent achievement.”

At the event on April 14,

George Su, Asus Philippines country manager, recalled that “10 years ago we started our search for the incredible in this country.”
With your help, Asus has become even stronger, he added. Now, he said, ZenFone 5 is the next generation intelligent devices.
Asus first introduced the ZenFone 5 Series at the Mobile World Congress (MWC) in Barcelona, Spaind, held from February 26 to March 1, 2018.
MWC combines the biggest exhibition of mobile products for the global mobile industry and conferences with speakers from various top companies.
At the Philippine launch, Marcel Campos, head of Asus Global Marketing Operations, revealed the prices of the three ZenFone 5 smartphones.
He said ZeFone 5Q is at P17,995; ZenFone 5, P19,995; and ZenFone 5Z, P29,995.
The ZenFone 5Q is a mid-range device; it has 6-inch FHD+ IPS display with a 2.5D curved glass. It comes with four cameras: a 16MP in front and a 20MP rear shooter.
Each of the ZenFone 5Q’s camera is accompanied by an 8MP wide-angle sensor for its primary lens. Inside is a Snapdragon 630 octa-core processor, 4GB of RAM and 64GB of expandable storage. It runs on Android 8.0 Oreo and Asus ZenUI 5.0, has dual SIM (Dual Standby), fingerprint scanner and Face Unlock. It is powered by a 3300mAh battery.
An obvious look-alike of Apple’s iPhone X, ZenFone 5 has 6.2-inch FHD+ IPS display with a Snapdragon 626 octa-core processor.
Asus billed the ZenFone 5 and ZenFone 5Z as its “most intelligent” smartphones and, now, Filipinos can have their hands on the three devices.
The ZenFone 5Z sports a 6.2-inch, dual camera with 19:9 all-screen display. It has a 90 percent screen-to-body-ratio, packed in a 5.5-inch body size.
Asus said it is “the first-ever smartphone to harness the power of the latest Snapdragon 845 Mobile Platform with AIE.” (Edd K. Usman)


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